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Home / public-relations efforts

public-relations efforts

Winning hasbara strategies

The deep “psychological asymmetry” employed by Hamas and Fatah as a strategic weapon against Israel is working. How to handle this? Here are five strategies, including this: Don’t be embarrassed by Israel’s strength. Admit to it. Flaunt it. Better shock-and-awe than shrink-and-whimper.

Mr. David M. Weinberg
Policy Papers 17.06.2018
israel public-relations efforts
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